The Quiet Radio Revolution
Mon, 24/11/08 – 15:48 | One Comment

Currently there is a quite evolution going on at radio. Things have changed and it is this writer’s opinion that they will never go back to the way it used to be.
During the next …

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What to Look for in a Publicist

Submitted by admin on Monday, 24 November 2008No Comment
What to Look for in a Publicist

A publicist is trained to take an artist to the next level. If presented properly, a band can land interviews, calendar listings and features in publications ranging from the local college paper to Relix. A Publicist is a person who represents your book to the media. This can be very helpful to small publishers. A publicist is a professional in the business of generating publicity for your book, along with creating and developing a marketing plan and will be the liaison between the author and the media. A good publicist will focus on generating media attention on your book and do a marketing campaign that will keep you and your book out in the public.

A Publicist is adept at establishing core messages and fundamental corporate goals, and introducing them to the media and the public through high interest stories and press releases about products, people, services and benefits. The reason you read your favorite magazine, newspaper, blog or online news site is that you expect to find something there that is of use to you in your life — it educates, informs, is relevant, useful for your needs, astonishes or entertains you.

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